I'm a Celebrity contestants Amy Willerton and Joey Essex have split up, The Sun reports this morning.
Bristol model Miss Willerton and The Only Way is Essex star Mr Essex met in the jungle during the ITV1 show a month ago, and got together when they left on December 6, after weeks of flirting in front of the 24-hour cameras.
The Sun's source said: "She will be gutted not to cash in on his success. ITV hoped they would stay together and star in their own TV show but now it won't happen."
Despite claims by many that the relationship was manufactured as a ratings booster, show winner Kian Egan said during the show that the relationship was genuine.
And an industry insider quoted in Heat magazine said: "If they were to become a couple, their earnings would rise massively.
"Look at Peter and Katie – when they got together they signed a deal with ITV for a reality show, said to be worth several million, they sold the rights to their wedding for £2 million and went on to make £5 million from appearances, endorsements and interview."