The Prime Minister will tour the West today as he launches the Conservative Party's European election campaign.
David Cameron will begin the day in north Wiltshire, before spending the early afternoon in Gloucestershire and ending the day with a campaign rally in Bristol, the Western Daily Press can reveal.
It is his first public visit to the region since he came to see devastating flooding on the Somerset Levels. It comes as Government measures aiming to make flood insurance more affordable for high risk homes are set to become law after clearing Parliament yesterday.
The Water Bill was passed by the Commons after MPs accepted changes to legislation made by the House of Lords.
The laws will bring in a levy-funded reinsurance scheme to make insurance affordable in areas of high flood risk, known as Flood Re, and also seek to inject greater competition into the water industry. Ministers have previously claimed this will bring bills down, although the legislation has faced criticism as it progressed through the parliamentary stages.
The Prime Minister arrives in the West less than a week after Opposition leader Ed Miliband visited, and was criticised for spending less than an hour on a whistle-stop tour of Gloucester Road in Bristol.
Mr Cameron will kick off the day in Wiltshire, where he will launch the Tories European election poster campaign, then travel to Gloucestershire to host a 'PM Direct' session. He ends the day in Bristol, giving a speech to supporters.
It is understood Mr Cameron will be in Bristol at roughly the same time as Shadow Chancellor Ed Balls, who is launching a Labour childcare policy.