Glastonbury Festival organiser Michael Eavis bares all as he takes centre stage - in a nude Christmas charity calendar.
The 78-year-old pop veteran appears as 'Mr June' clutching just a skimpy pair of denim shorts to protect his modesty.
He is among 12 local businessmen and celebrities who stripped off for the Legends of Somerset 2014 calendar, which is raising money for Macmillan Cancer Support.
Photographer Jason Bryant, who organised the calendar after appealing for models to follow up his shoot with model Ashton Porter recreating Mena Suvari's famous pose from American Beauty with apples, said Mr Eavis was a willing participant for the shoot, which took place at the symbolic stone circles on the Glastonbury Festival site at Pilton, Somerset.
Jason said: "He was a great model and didn't hesitate in getting his kit off. But then he has got a great set of legs for a man of his age."
But the calendar has a serious side, with the idea coming about in memory of Michele Stiling, wife of Wells rugby player Wayne.
Mr Stiling, who takes the role of Mr March ahead of tonight;s launch at the Swan Hotel in Wells, said: "It's a long journey when someone is diagnosed with cancer. Macmillan helped us along the way.
"Michele was diagnosed with breast cancer in 2007, not long after we were married.
"She had treatment and thankfully recovered. But she was diagnosed with breast cancer again about three years later.
"She developed a little cough, which got worse and eventually she was given a chest X-ray. The cancer had spread all over her lungs."
It eventually spread to her spine and her brain, and she became unable to walk. Wayne said: "The pain was terrible but she battled on. Radiotherapy gave her an few extra months."
Michele died three days after her 36th birthday.
"You think it's never going to happen to you," said Mr Stiling. "To see someone look well – you don't believe it. Her outlook on life has made me stronger. I am trying to do my best and do what she would have wanted.
"The family in general are all for me supporting the calendar, although my youngest son is a bit embarrassed.
He added: "You take a lot for granted in life. I'd do anything to help the charities that helped us along the road. I've never done anything like the calendar before – but it's such a good cause. People don't realise how much help through the journey they give you. Macmillan and St Margaret's were great – breathtaking."