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Martins Meats strikes £250,000 deal with Jamie Oliver's Fifteen restaurant

By Gloucestershire Echo  |  Posted: March 05, 2013

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A Gloucestershire farmer and butcher is celebrating after landing a quarter of a million pound contract with Jamie Oliver's prestigious Fifteen restaurant.

Martin's Meats, in Toddington, is supplying its award-winning burgers, Longhorn beef, rib-eye and sirloin steaks and cote de boeuf to the Cornwall restaurant in a deal that will help them more than double the business.

Martin Gilder, owner of Martin's Meats, said: "It's fantastic for us. Jamie Oliver's Fifteen is a very, very well-known restaurant. Also it opens the doors to other restaurants down there that are interested in using us."

A key part of the deal, thought to be worth around £250,000 a year, is the potentially long-term supply of the butcher's Longhorn steak burgers.

The burgers are made with steak trim, seasoning and a special ingredient. They start at 78p each and about 2,000 are sold a week.

The Fifteen deal, which includes two to three weekly deliveries to the restaurant, will allow Martin to double his heard of Longhorn cattle to 200, build further outbuildings and invest in equipment.

It will also allow him to open a shop front for customers, subject to planning permission, to add to his farm and cutting plant.

The cutting plant currently holds a viewing area where customers who visit the site can see the meat being prepared.

The beef, a key meat for the business, is dry matured for between 28 and 31 days and Martin said it was particularly popular because of its fat cover.

The beef comes from Martin's farm and other farms in the Cotswolds.

Martin's Meats, which employs nine staff, was set up by farmer Martin in 2003. Martin's wife Emma Gilder works in the office.

They supply restaurants across the county including Winchcombe restaurant, 5 North Street; the Plough Inn at Ford in Temple Guiting; Brasserie Blanc in Cheltenham, and the Horse and Groom in Bourton-on-the-Hill.

Meat can be ordered by phone or online and can be home delivered.

Customers can also visit the business on Orchard Industrial Estate.

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