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Jelly, the final ingredient for Dyson success as latest vacuum cleaner unveiled

By Western Daily Press  |  Posted: January 17, 2014

By Tristan Cork

Jelly, the final ingredient for Dyson success as latest vacuum cleaner unveiled

Dyson releases its latest vacuum cleaner today - a pinnacle of engineering reached through the scientifically applied use of jelly

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It took 20 years and, bizarrely, a huge amount of jelly, but engineers at Dyson's inventions factory in Wiltshire have finally cracked the last remaining problem with Sir James's original bagless vacuum cleaner creation.

As any proud owner of a Dyson knows, not having to change the bag on a vacuum cleaner is one of its plus-points, but instead of a bag, Dyson owners have to wash and dry the filters that collect the dust.

Today, Dyson boffins will launch the latest version of their machine, which incorporates new technology which they claim means even the filters will never need changing or washing.

And they invented a gadget deep inside the machine that makes this possible – a device that vibrates at a terrifically high speed to make sure even the tiniest particles of dust end up in the famous see-through plastic bin rather than in the filter.

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Dyson engineers came up with a rather unusual way of working out how such a device might work – they created full-size moulds of the machine out of jelly and then tested how fast the jelly could wobble, to see if the shape stood up to such internal force.

One Dyson insider said: "This might explain why Dyson staff always seemed to be buying packets of jelly from the local Co-op every lunchtime for a few months."

A spokesman said the new machine, called a 'Dyson Cinetic', would revolutionise the vacuum-cleaner market in the same way that the original bagless machine did back in 1993.

"The cyclones are so efficient there is no filter maintenance, no washing, nothing to replace, one less thing to think about," he said.

"These things have been rigorously tested. Other manufacturers claim there is no loss of suction, but they just go around filling up the dust bin once – we test it for the equivalent of ten years' use to make sure," he added.

"Dyson engineers spent time in real homes to calculate how much dust would be picked up over ten years."

It is a return to the core business for Sir James Dyson, who still works in the inventing team at the ideas factory in Malmesbury, largely leaving the business side of the firm to other bosses.

The firm has recently launched a range of different products, from hand-driers to heaters and fans.

"Getting rid of bags solved the frustration of my vacuum losing suction. But washing filters – or worse, buying them – is still a nuisance," he said. "Dyson Cinetic cyclones are so efficient at separating microscopic particles that everything gets thrust into the bin, and you can forget about fussy filters."

The Wiltshire-based group, founded by Sir James Dyson in 1992, now employs almost 4,000 staff worldwide and sells vaccums, heaters and hand dryers across the world.

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  • wheelie_bin  |  January 17 2014, 2:11PM

    Love the photo - I wouldn't be surprised if Dr Who ends up fighting the Cinetics in a few years time.

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