The Farmhouse Breakfast Week campaign is set to return later this month for its 15th successive year, to promote the importance of eating a healthy and balanced breakfast, a meal which 47 per cent of people regularly miss.
Managed by the Home Grown Cereals Authority (HGCA), the campaign started in 2000 and takes place every January, with its popularity growing year on year.
The annual consumer campaign will take place from Sunday, January 26, until Saturday, February 1.
Farmhouse Breakfast Week is run on behalf of arable farmers who grow crops such as wheat, barley, oats and oilseed rape.
The purpose of the campaign is to raise awareness of the benefits of eating a healthy breakfast and also to showcase the wealth of wonderful breakfast produce available across the country.
All stages of the production chain, from farmers to food producers and retailers to consumers are encouraged to get involved, and hold events to promote the importance of having breakfast.
HGCA chairman Jonathan Tipples said: "Each year Farmhouse Breakfast Week gains fantastic support from farmers and farm shops – and this year we want to encourage even more growers to take part in spreading the message around breakfast and a healthy start to the day."