West-based cosmetics retailer Lush has reclaimed its place as the UK's favourite high street shop while WHSmith has been voted the worst for its "crowded stores with limited stock".
The Which? annual high street survey asked 12,504 customers to rate shops on price, products, service and after-sales service or returns based on their last visit.
Shoppers at Dorset-based Lush, which last held the top spot in 2012 before finishing second last year, praised the "personal" aspect of its customer service and its try-before-you-buy offer while describing staff as friendly and helpful, giving it an overall score of 83 per cent.
Disney Store took second place with a score of 82 per cent, with customers praising its "enchanting" atmosphere and "great service and products".
Consumers voted Richer Sounds the third best shop with a score of 81 per cent, and making it the only store in the top five to win a five-star rating for its pricing.
Last year's winner Apple slipped to 13th place after seeing 9 per cent slashed from its customer score.
Several customers complained about finding it difficult to book an appointment with the technology giant's "genius bar" service, which helps consumers with technical problems.
WHSmith, which received a 55 per cent overall rating, found itself at the bottom of the ranking of 100 retailers for the second year in a row.
Homebase was ranked 99th with a score of 56 per cent.