The Bristol boys' club that has acquired a Banksy original artwork has identified the perfect owner – billionaire businessman Richard Branson.
Not only does he have famously deep pockets – he also owns a mobile telephone brand and what better title for a piece of art than Mobile Lovers?
The Broadplain Boys' Club is launching a campaign to ask Mr Branson, owner of the massive Virgin franchise, to buy the high-profile Banksy piece.
Since the Bristol graffiti artist announced via a letter that the piece belonged to the boys' club, it has been busy trying to find a buyer. The aim is to raise the maximum possible funds for the club.
So it has set its sights on the famous business magnate in an attempt to sell the piece for millions.
Owner of the club, Dennis Stinchcombe, said: "I came up with the idea of contacting Richard Branson a while back, but we've just put it into action. That's the tricky bit – actually getting the message through.
"But he is just launching his new mobile phone campaign for Virgin – and I have got Mobile Lovers.
"So the two fit together very well really.
"And I take the attitude that if you don't ask then you don't get. And if he has the rights to it, then everyone will see it because it will be broadcast everywhere. Obviously I want to get the best price for it, and he is an entrepreneur so he'll understand that. He likes stories like ours – the David and Goliath story. I haven't heard from him yet, but I am confident that with a few more tweets and messages, he will do."
According to the Forbes 2012 list of billionaires, Branson is the sixth richest citizen of the United Kingdom – so he has certainly got the funds in the bank, should the artwork take his fancy.
The club posted on its Facebook page last night: "We have been all asked by Dennis to bombard Richard Branson with Facebook messages and tweets to @richardbranson to lead him in the direction to buy the famous Mobile Lovers Banksy from the club.
"This would be an unique marketing opportunity for him to purchase it."