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Buying local is at heart of Glastonbury Festival ethos

By Western Daily Press  |  Posted: June 23, 2012

Michael Eavis and daughter Emily at the 2012 NME Awards, with trainers to the fore

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Millions of pounds are spent by Glastonbury Festival every year the event is held with suppliers within a 25-mile radius of Worthy Farm.

Festival founder Michael Eavis is passionate about British manufacturing, engineering and buying local where possible – therefore reducing the festival’s carbon footprint.

This passion even stretches to his clothing; known for wearing shorts even in the coldest weather, Michael, who turns 77 in October, has discovered an English producer for his footwear.

The company is called New Balance and has its base in Cumbria. It produces his favourite trainers and says the South West is a key focus for its future as a company, which celebrates 30 years of domestic manufacturing this year.

A spokesman said: “New Balance currently has over 30 independent retail accounts in the South West region. This takes into account retailers stocking both the lifestyle and performance collections.

“New Balance collections are also available from retailers such as DW Sports, JJB, Schuh, Office and Jack Wills, all of whom have stores located in the South West.

“New Balance has been manufacturing in the UK for over 30 years and distributing products across the UK, including the South West region, since the New Balance factory in Flimby began production.

“The South West is a significant area of focus for the brand, particularly in performance, and therefore the rate of growth should be quite noticeable in the coming seasons.”

Michael Eavis said: “It’s so important to me to support people locally, and further afield in the UK, as not only does it support employment but also reduces the impact on the environment by reducing freight travel from the far corners of the earth. Both of these points are importanr arguments for sustainability.”

More information is available on the factory at www.visitflimby.com.

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