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Babycham logo row could cost fashion firm Cath Kidston deer

By Western Daily Press  |  Posted: February 15, 2013

  • The disputed Cath Kidston deer

  • Babycham’s famous deer has appeared on adverts such as the one above for more than 50 years

  • It also inspired a range of merchandise, including the glamorous tea tray

  • It also inspired a range of merchandise, including the lacy knickers

  • The landmark model is pictured being moved in Shepton Mallet in the 1990s

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One is at the height of chi-chi fashion and the other is the epitome of 1970s kitsch.

But in the least likely legal case of the year, iconic Somerset brand Babycham is suing middle-class favourite Cath Kidston for infringing the copyright of its famous logo.

The little chamois deer from which Babycham gets its name was a popular landmark at the Shepton Mallet factory where Showerings first made the sparkling perry after the Second World War and has featured on millions of bottles, ashtrays and beer mats.

But the current owner of the trademark – Surrey-based Accolade Wines – has accused homewear brand Cath Kidston of infringing its copyright after a familiar baby deer-like creature with a ribbon around its neck appeared on its festive range.

A High Court writ has been lodged, claiming its Christmas 2012 range infringed their rights and risked bringing their brand into disrepute.

Kidston denies the accusation, saying while both are “hoofed ruminants, unaccustomed to wearing ribbons” – there is no confusing similarity between the two images.

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