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2 PIGS pub to appeal to new customers with 'something for everyone'

By Gloucestershire Echo  |  Posted: November 05, 2012

Landlord Tim Binding

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ALL options are on the table for one Cheltenham pub which has vowed to diversify to remain open.

The 2 Pigs in Church Street is planning to put on a range of different events to try to attract new customers.

Landlords Nick and Kim Binding are to offer something for everyone with stand-up comedy, burlesque dancing, poetry and film nights, and even Saturday markets.

It comes as the Echo continues its Save Our pubs Campaign to support the town’s pub trade.

The 2 Pigs is continuing to face an uphill battle to attract customers as the economic downtown sees more people opting to drink at home.

Nick, who has been landlord at the 2 Pigs for six years, said they had no choice but to broaden the spectrum of activities on offer.

He said: “The hardest thing is getting people to come out, and you can understand it. Money times are hard, and there isn’t much disposable income. It’s hard to compete against the supermarkets.”

Kim added that times were “very very hard” for those in the pub trade. We just take it month by month,” she said.

The couple has already increased the opening hours as they noticed people were heading out later in the evening.

But now they say it is time to try something new to keep the regulars interested and attract new customers. They hope diversification, is the key to survival.

Nick added that the 2 Pigs would continue to be a live music venue and keep its doors open to young bands ‘starting out’.

He has written to most schools, inviting them to play at the venue.

The Echo’s Save Our Pubs campaign aims to turn the tide of pub closures and preserve them for future generations. We want to help publicans who face an uphill battle against big pub companies and high beer duty and encourage more people to support their local pub. The pub industry brings in £33.8 million to the town each year.

Show your support for the 2 Pigs by putting a review on the pub on our directory

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  • charlie2times  |  November 07 2012, 11:41PM

    It would be very sad if they had to close, as it's the only nightclub left where alternative types can get in, I.E. you don't have to dress like a chav, or wear a shirt, or take out piercings. It's the only place where jeans or combats are welcome, and where you don't have to 'pill up' to enjoy the music!

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  • Nogman  |  November 06 2012, 11:42PM

    @TiG:"The 2 Pigs is continuing to face an uphill battle to attract customers as the economic downtown sees more people opting to drink at home." Which part of Cheltenham is the Economic Downtown in? Joking aside, it's a myth that people drink at home. Why would they, apart from maybe Christmas Day, weddings or funerals? I never drink alcohol at home, and I don't know anyone who does. Judging from the amount of alcohol-related litter in town, people drink on their way to somewhere, or on their way from somewhere. Or maybe they just can't face the streets of Cheltenham sober. No, the idea is to go to a bar, meet friends, enjoy the craic, or whatever entertainment the landlord has provided. And buy drinks, in order to remain welcome and to help ensure the venue stays in business. I had a very good night at G's Bar a few Fridays ago, after many Guinnesses and some cocktails at Embassy. I saw comedian Bob Slayer. That is to say, I walked in towards the end of his act, having been delayed by having a heated discussion on the way. With two police officers, funnily enough. Cheltenham can be very entertaining on a weekend, and if anyone truly does drink at home, I'd say don't. There's only 52 weekends in a year, and each one is too precious to waste sitting in front of the telly.

  • Ms_Superstar  |  November 06 2012, 10:41PM

    Ok, point taken. It was a bit of a sweeping comment. Though, @PubliusD, just because something is abundant, that doesn't necessarily make it desirable. Cheltenham has an abundance of off-licences and student-oriented clubs. There is an abundance of greenhouse gas in the atmosphere. None of this is necessarily a good thing. Slak was a good venue, and so was the Night Owl. I've seen Brown Torpedo, Toasted Rat and the Cadbury Sisters at the Frog (I've even tried doing stand-up there myself, at one of Flynn's open mic nights). I've also been a roadie with Predator, back in the '70s. I'll try the 2 Pigs one night, when they have something on I might like. Anyone know their door policy on inclusion and diversity?

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  • cheltm2012  |  November 06 2012, 6:39PM

    Dear SG you have a point there. you think all pork products should be removed from clear sight and have to be bought from under the counter like cigarettes in supermarkets,i completely agree with you,thanks

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  • Lunaseauk  |  November 06 2012, 6:19PM

    In response to Ms superstar- I have seen many different types of gigs at the pigs from electro, indie, acoustic, rock, metal, pop... They range from kid bands to the older band. Not all the bands are loud! They have also been known to host comedy nights, there was an electro night for OXJAM the other Saturday and they also did a film event with the arts dept/cheltenham council which was great. I know that they are keen for more events like this and other types of events too like jazz, poetry or burlesque and want people who currently organise these events or wants to help put on a night to get in touch.

  • PubliusD  |  November 06 2012, 4:35PM

    cheltm2012 - why don't you stop taking offence on other people's behalf and go home? MsSuperstar - venues like the 2 Pigs in Cheltenham put on whatever music is popular and whatever there is an abundance of. There will always be bands of 16 year olds shouting and thrashing guitars, it's a rite of passage. The Frog & Fiddle regularly puts on Ska acts and acoustic nights, I've seen plenty of more unusual experimental techno outfits at places like the 2 Pigs, the Frog & Fiddle and Gs Bar. Of course, Slak Bar was the best place in Cheltenham for the wider spectrum of music but it's sadly disappeared :(

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  • andrewlansley  |  November 06 2012, 1:24PM

    I think it's fair to say that from a musician's perspective @OliPickering's experience is one shared by many. In fact, the 2Pigs is one of the only venues in Cheltenham that puts on under-18 shows, something that is critical in helping nurture musicians in Gloucestershire and giving our young people somewhere to go that isn't just a street corner. The fact they're looking to diversify (as pointed out by @Toasty88) does show how much Chip (Tim!) and Kim care about their customers and their business, which is great to see. I loved going to the 2Pigs "back in the day" and whether you love it or hate it, you cannot argue that it has retained it's individually over the years and consistently supported live music. I feel I'm a bit too old for it now, but love that (as highlighted by so many people on here) it continues to provide a platform for the next generation of talent. Good on you!

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  • Hubert1841  |  November 06 2012, 11:14AM

    It was called the Eight Bells years ago, that why I suggested it. I'm perfectly happy for it to be called the Twelve Bells, Ms Superstar. Hartley, you are correct. It was indeed two ex coppers, as my father and I met them on the first day they opened. My father never went back, due to the fact it was a bit too trendy for him at the time.

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  • Ms_Superstar  |  November 06 2012, 10:23AM

    Hubert, why only eight bells? Surely everyone knows that the St Mary's tower adjacent to the pub has been a 22cwt twelve for a considerable time. My only criticism of live music venues in Cheltenham (and there seems to be more of them than decent dance music venues at present) is that the music is always the same - loud heavy metal with bellowing, out-of-tune vocalists. Surely live music should cover a wider range than this? Why can't we have jazz, funk, dance, acoustic, techno, folk etc., as well as comedy nights and poetry slams?

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  • SG1970  |  November 06 2012, 10:18AM

    Cheltm2012 - What about the hot pork roll sellers on the high street, the Pizza places advertising pepperoni, or ham sandwiches sold in M&S? I hardly think a pub in a back ally is the most concerning thing Muslims and Jewish have on their minds.

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