Yeovil Town are distributing more than 1,000 free children’s tickets and offering discounted admission for adults for Saturday’s game with Bury.
The Glovers host npower League One’s bottom team on the back of the club’s lowest Football League gate since earning promotion in 2003. Just 3,002 people watched Yeovil beat Colchester United 3-1 to end a run of six consecutive defeats.
Under-16s vouchers for the weekend are now being distributed amongst local schools, Yeovil Town Community Trust coaching sessions and racegoers at today’s National Hunt season opener at Wincanton.
An adult accompanying a child with a free admission can watch the Bury clash for £10 as the Glovers attempt to attract more families to Huish Park.
Chief executive Martyn Starnes said: “We don’t want to see the stadium empty. The more people in, the more atmosphere and the more atmosphere the better it is for the players to play in.
“At this moment in time the majority of clubs in the Football League are struggling to maintain their attendances and we have come to the conclusion that the common denominator is the current economic situation.
“We have to realise that is an issue and do what we can to try and encourage people to spend some of their leisure money at Yeovil Town.
“We want to try and engage with families. There is a lot of competition for their time and leisure spend. We wanted to come up with an initiative where we address concerns about the engagement of local people and local fans.”